How it Works
Fight Ad Network provides advertisers and publishers (web site owners) with two online advertising options; CPM (Cost Per Mille) and CPC (Cost Per Click).
CPM – Cost Per Mille, also known as Cost Per Thousand (CPT), is where advertisers pay for the display of one thousand impressions and publishers receive a set revenue per one thousand ad impressions. Since publishers could display multiple ads (from different advertisers) on a single page, it may only take between 300 and 400 hits to generate one thousand ad impressions. CPM is extremely popular for both advertisers and publishers.
CPC – Cost Per Click is similar to the popular Google Adsense advertising program where advertisers allocate a set amount to be paid to each publisher when a website visitor clicks on their advertisement and is directed to their website or a page of their choice.
Advertisers may choose to join one program or both. Once an advertiser chooses which program to join, they may send their banner advertisements to us to begin showing them on publisher sites. Advertisers pay in advance each month to show a set number of ad impressions and may choose to allow more ads to be shown if they go over their set number. If you’re a business or advertiser, click here to learn more.
Publishers may also choose to join one or both programs. They will be given codes to be placed on their web site after they have been approved. At the end of each month, a report will provide the number of total ad impressions, the CPM rate, and the total payout. If you are a web site owner, click here to learn more.
